Specific cases are given during the conference. The case will be a Problem or a Scenario encountered in the banking or financial business community.
Marketing is a ‘Collaborative Object Test and Role Play Event’. These events consist of two parts: an objective test and an interactive role play.
Scroll down for object test subtopics.
Two 4″ by 6″ not cards will be provided to each competitor and may be used during event preparation and performance. Information may be written on both sides of the note cards. Note cards will be collected after the presentation.
No Additional Reference Materials Allowed
Prep Time: 20 minutes
Performance Time: 7 minutes
1. Analyze the differences between a production-oriented company, a sales-oriented company, and a marketing-oriented company.
2. Explain the marketing concept and describe the benefits of marketing and their importance.
3. Explain the functions involved in marketing goods and services.
4. Identify, explain, compare, and contrast the different types of business ownership (e.g., sole-proprietorship, partnership, corporation, franchise, and licensing).
5. Identify the elements of the marketing mix (e.g., product, price, place, and promotion) and describe its contribution to successful marketing.
6. Explain the concept of product mix and describe types of product mix strategies for various product classifications.
7. Describe the process for new product and service development (e.g., conception, development, and test marketing).
8. Explain the advantages and disadvantages of extending product lines and of product line diversification.
9. Examine the legal aspects of product development (e.g., patents, copyrights, and trademarks).
10. Explain the functions of packaging and why each is important.
11. Describe the importance of branding, packaging, and labeling.
12. Describe factors (e.g., features/benefits, price/quality, competition) used by marketers to position product/business.
13. Identify and explain the factors that influence a product’s price (e.g., cost, quality, competition, and brand loyalty).
14. Explain how consumer practices (e.g., shoplifting, improper returns, and product liability claims) affect prices.
15. Explain ways that government regulations/laws affect pricing practices (e.g., price discrimination and collusion).
16. Describe the influences of supply and demand on pricing and the concept of price elasticity.